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Execution Plan

12 - Month Timeline

Concepts     Sponsors      Marketing   Rehearsals    Execution


Sponsorship Acquisition Plan

  • Focus on classical, film music & orchestra culture
  • Bridging music, cinema & future generations                
  • Non-commercial, dignified cultural initiatives

 

Media & Strategy

  • Press meets (Hyderabad, Chennai, Bangalore)
  • Tv Interviews 
  • Radio tie-ups
  • Influencers Collaboration's

 

Marketing Timeline

Phase 1 -----Teaser

Phase 2 -----Reveal

Phase 3 ----Ticket Push

Phase 4 ----Countdown 

Event Hall

Where innovation meets performance

Swarotsavam 2026

​​By Nadhabarathi Trust

🎵   Swarothsavam 2026

SPB Pan - India Musical Tribute

In Memory & Celebration of S. P. Bala Subrahmanyam

Project Director/Event Owner - MD Single Approval Authority 

About Nadhabarathi Trust

About Nadhabarathi Trust

Building a legacy through music & culture

  • Cultural trust dedicated to music & cinema heritage
  • Annual platform celebrating legendary musicians
  • Focus on classical, film music & orchestra culture
  • Bridging music, cinema & future generations
  • Non-commercial, dignified cultural initiatives


Why Swarotsavam is an Annual Event

Continuity creates culture


  • Music legacy must be celebrated continuously
  • Honours legendary contributors to Indian music
  • Encourages young talent & orchestra ecosystem
  • Creates cultural continuity & archival value
  • Builds a national cultural IP under the trust


Swarothsavam 2026 - Pan-India Edition


Swarotsavam 2026 - Pan-India Edition

Multi-language, multi-region, one voice 

  • First official Pan-India musical tribute by Nadhabarathi
  • Multi-language performances across regions
  • Live + Digital nationwide reach
  • Unified tribute celebrating one musical soul
  • Positioning Swarothsavam as a national cultural brand

Venue — Ramoji Film City

Event Venue - Ramoji Film City, Hyderabad

    Where music meets cinema

  • Iconic destination of Indian cinema & music
  • Strong emotional association with SPB's film journey
  • Symbolic space where music meets cinema
  • World-class infrastructure for a grand tribute
  • Ideal venue for a legacy cultural event

5 Languages Telugu | Hindi | Tamil | Malayalam | Kannada 10,000+ Expected Attendance's    


Date, Time & Duration

   Event Venue - Ramoji Film City, Hyderabad

DATE  
23RD MAY 2026

SPB BIRTH ANNIVERSARY WEEK  

  TIME  
5:00 PM - 11:30 PM

SPB BIRTH ANNIVERSARY WEEK  

  DURATION
6.5 HOURS

SPB BIRTH ANNIVERSARY WEEK  


Show Flow

 A curated 6.5-hour musical experience 


01

Invocation

Opening tribute visual 

02

Invocation

Opening tribute visual 

03

Invocation

Opening tribute visual 

04

Invocation

Opening tribute visual 

04

Invocation

Opening tribute visual 



Meetings & Approvals


Initial Meetings & Approvals

  • Concept discussions with Raja Ravindra
  • Vision alignment with SP Charan
  • Discussions on Swarotsavam continuity
  • Planning future musical & tribute events
  • Approval on cultural tone & legacy focus








Execution Model

Execution Model - Trust Led, Vendor Driven

Internal (6-7 Members)

  • Leadership & strategic decisions
  • Approvals & budget sign-off
  • Monitoring & escalation

External Vendors (100%)

Event Production (stage, sound, LED)

Artist, travel & Logistics

  • Artist travel & logistics
  • Artist travel & logistics








Org & Chart  

Team Structure - Org Chart

Lean internal team with outsourced execution

       Project Director / Event Owner
MD — Single Approval Authority                            Leadership / Event Producer: Charan
Overall Control | Decisions | Budget | Vendors


 🎨CREATIVE &ARTISTS
CREATIVE DIRECTOR: CHARAN / KALYAN
MUSIC DIRECTOR: MM KEERAVANIARTIST 
COORDINATOR: KALYAN

CONCEPT • SHOW FLOW • ARTISTS  

📢 MARKETING & SALES
MARKETING & PR: PRABHU S IR 
DIGITAL MARKETING: KALYAN & TEAM
SPONSORSHIP LEAD: CHARAN
 TICKETING & SALES: PRABHU / KALYAN

VISIBILITY • TICKET SALES • SPONSORS  

⚙️OPS, FINANCE & IT
OPERATIONS: KALYAN /TEAM
IT SUPPORT: SIDDHANTH / TEAM
MUSIC DIRECTOR: MM KEERAVANIARTIST 
FINANCE: RAVINDER & TEAM

VENDORS • TIMELINES • PAYMENTS • TECH 








Responsibilities

Key Responsibilities - Overview

  • Leadership
  •      Decisions, Approvals, Budget sign-off. 
  •  Marketing
  •       Promotions, PR & ticket monitoring.
  •  M Operations
  •      Vendors, Timelines & Event Day control.
  •  Artists
  •     Coordination's, schedules, Rehearsal's & Budgets
  •  Sponsorship
  •       Negotiations & Deliverables.
  •  Finance & IT
  •      payments, Compliance & tech read lines









Vendor Coverage

vendor & Stakeholder Coverage

Pack ready stakeholder list

  • Venue, Stage, AV & Production vendors
  • Marketing, branding & promotions
  • Artists, guests & celebrities
  • Travel, logistics & accommodation
  • Ticketing platforms & sponsorships
  • Police security & statutory compliance











Strategic Value

Strategic Value of Swarotsavam


 Cultural Legacy

National Cultural legacy initiative


Public Goodwill

Strong emotional & public goodwill 

Media Visibility

High media visibility & recall 

Scalable IP

Annual Scalable IP Under Nadhabarathi 

Heritage

N Long-term contribution to music heritage












Sponsorship Matrix

Sponsorship Benefit Matrix

SPB: One Voice, One Nation


BenefitTitle (₹2.5 Cr)Presenting (₹1.5 Cr)Gold (₹75L)Associate (₹30L)
Brand Naming"[Brand] Presents...""Powered by [Brand]"Official PartnerCategory Partner
Stage PresenceCentral Top + 30% LEDSide Wings + 15% LEDRotating LED LogoStatic Logo
Verbal MentionsMin 10 MentionsMin 5 Mentions2 MentionsThank You Note
On-GroundPremium 20×20 Stall10×10 StallStandees OnlyN/A
Digital/Social5 Dedicated Videos3 Dedicated Posts2 Logo IntegrationsGroup Mention
VIP Hospitality20 VVIP + Meet & Greet10 VVIP Passes5 VIP Passes2 VIP Passes
OTT/Broadcast"Presented by" Credit"Powered by" CreditRolling CreditThank You Credit
Category ExclusivityYesYesNoNo













Marketing Plan

Marketing & Promotion Plan

Multi-channel marketing & sales engine


Social Media

• Facebook

• Instagram

• YouTube

• Twitter

• Pinterest

• SEO 

AVP Media

• TV / OTT

• Radio

• Spotify

• Cinema / Bus 

Messaging

• Email

• WhatsApp

• Instagram DM 

Platforms

• Mera Events

• Book My shop

• District 

Network & Sales

   • Sales Agent

   • Sponsors

   • Influencers

   • Event Partners (RFC)

   • Corporate Engagement

   •  Students / Uni

   •  Community Associations 

 Display & Distribution

    • Shopping Centre's

    • Train Stations

    • Temples

    • Flyer Distribution 

Support – Sales

• Live Chat / WhatsApp

• Phone: Rahul

• Email / Ticketing: Sindhuja (Odoo)

• DM Team (Insta/FB) 












Workstreams

Workstreams Overview

#WorkstreamParticularsLead
1Entity OverviewEntity level infoSyam
2Concept & AudienceEvent profile, languagesCharan
3ArtistArtists, commercials, arrangementsCharan & Kalyan
4Venue – LocationStaging, seating, ticketingTeam
5Production – TechTech, music, stageVendor (Dedicated)
6PerformanceProg concepts, sequencesInternal Team
7Travel LogisticsTravel, accommodationSupport Team
8Sales & SponsorshipPackages, ticket salesCharan & Kalyan
9MarketingDigital, social, PRPrabhu & Kalyan
10Legal & ComplianceInsurance, taxCharan & Kalyan
11Approvals & NOCsPRS, IET, TaxRavinder & Rudrakshi
12ProjectOpsRAID, planners, commsKalyan & Charan
13FinancesBudgets, cashflow, POsRavinder & Rudrakshi
14IT ReadinessWeb, mobile, ops stack Siddhanth 
15Post EventPR, handoverCharan & Kalyan
16OthersGeneral tasksInternal Team













Artist Team

Artist Team & Milestones

Coordination & Deliverables Timeline

  •  Digital assets from SPB archives – approvals
  •  Singer / Artists list (Telugu, Hindi, Kannada, Tamil) — Feb 25
  •  Songs List — Feb 28
  •  Anchors shortlist (Suma)
  •  Total team travel & logistics info — Feb 28 to Mar 15


  • Tech track (Live performance setup)
  •  Local singers — shortlisting & synchronization
  •  Costumes & equipment
  • Promo — Press Release / Tweets / Motion Poster
  •  Regular catchups & reviews













March Visit

March Visit -Hyderabad

On- Ground reconnaissance & partnerships

Venue Visit 

Ramoji Film City walkthrough

Production 

Light, Sound Vendor Meetings

PR

TV/Radio Partnerships

Influencers

By Language Outreach

Local Dancers

Shortlisting & Auditions

Video

Promo Video Production












Conclusion

Swarotsavam 2026

More Than an Event A cultural Offering to Society.

A respectful tribute to an eternal musical legend Executed with dignity, scale & legacy focus A lean 6–7-member leadership team managing a fully outsourced Pan-India tribute event

 

One Voice. One Nation. One Legacy