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Digital Marketing Executive

Rangareddy, TS, India

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Role Overview:

The Digital Marketing Executive will be responsible for managing customer communication channels and optimizing platform-based marketing strategies. This role focuses on improving user engagement through channels like WhatsApp, Email, SMS, and Web Chat, along with driving growth via platforms such as marketplaces, event platforms, and app stores.


Key Responsibilities:

Manage and optimize communication marketing channels (WhatsApp, Email, SMS, Telegram, Web Chat)

Plan and execute platform marketing strategies (Amazon, Event platforms, App Store, Trade platforms)

Improve customer engagement and retention through targeted campaigns

Monitor and optimize user journeys and communication funnels

Coordinate with marketing, sales, and product teams for seamless execution

Analyze campaign performance and optimize based on KPIs (open rates, CTR, conversions)

Ensure consistent brand messaging across all communication channels

Stay updated with trends in CRM, automation, and platform marketing


Skills & Qualifications:

Experience in digital marketing, CRM, or lifecycle marketing

Familiarity with tools like email marketing platforms, WhatsApp APIs, and CRM systems

Strong analytical and problem-solving skills

Good communication and campaign management skills

Ability to manage multiple channels and campaigns


Preferred:

Experience with marketing automation tools

Understanding of customer lifecycle and retention strategies 

Customer Relationship
Personal Evolution
Autonomy
Administrative Work
Technical Expertise

What's great in the job?

  • Own High-Impact Communication Channels
    Manage and optimize key customer touchpoints like WhatsApp, Email, SMS, and Web Chat—directly influencing engagement and retention.
  • Work at the Intersection of Marketing & Technology
    Gain hands-on experience with CRM systems, automation tools, and platform-based marketing strategies.
  • Drive Customer Engagement & Retention
    Play a critical role in shaping user journeys, improving customer experience, and increasing lifetime value.
  • Multi-Platform Marketing Exposure
    Work across diverse platforms like marketplaces, event platforms, and app stores—building a versatile digital marketing skillset.
  • Data-Driven Campaign Optimization
    Analyze real-time metrics like open rates, CTR, and conversions to continuously improve performance.
  • End-to-End Campaign Ownership
    From planning and execution to optimization—you’ll manage the complete communication funnel.
  • Cross-Functional Collaboration
    Work closely with marketing, sales, and product teams to deliver seamless and effective campaigns.
  • Fast-Growing & Future-Focused Role
    Customer lifecycle marketing and automation are among the most in-demand skills in digital marketing today.
  • Opportunity to Innovate with Automation
    Experiment with workflows, triggers, and personalization strategies to create smarter, scalable campaigns.



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What We Offer

Each employee has a chance to see the impact of his work. You can make a real contribution to the success of the company.
Several activities are often organized all over the year.

Perks

A full-time position
Attractive salary package.

Trainings

12 days / year, including
6 of your choice.

Eat & Drink

Lunch, coffee and
tea provided.

Apply Now!